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Four things, done directly.

No team of junior agents. No handing you between departments. And nothing listed here that Ali does not personally handle.

RERA registered Direct developer access Arabic & English No referral fees taken
0%
Buyer fee on off-plan
2% + VAT
Resale commission
5 – 8%
Full management
Same day
Typical reply

What Ali handles

Each one with the cost stated up front, so you know where the incentives sit before you start.

Core of the business
Off-plan purchase
Direct access to developer availability sheets — real unit numbers against real prices, not the figures portals repeat from old release stages.
No fee to you
Selling & assignment
Priced against achieved DLD transaction data, not asking prices. Off-plan exits checked for assignment eligibility before you commit to a timeline.
2% + VAT
Leasing
Tenant sourcing, screening and placement, with rent set against achieved figures in your building rather than a hopeful number.
Agreed per let
Property management
Full day-to-day management for owners abroad or anyone holding more than one unit. Rent, maintenance, renewals and disputes.
5–8% of rent
Why the fee structure matters more than the fee. On off-plan the developer pays, so there is nothing for you to pay — but more importantly, Ali earns the same whichever project you choose. That removes the single biggest reason brokers push the wrong unit. Ask him which projects he declines to sell; a broker who cannot name one is distributing inventory, not advising.

1Off-plan purchase

What you get

  • Current availability across live projects, refreshed from developer sheets
  • Payment plans structured around your cash position, not the developer’s preference
  • The registered handover date from the SPA, in writing
  • Developer track record on delivery, build quality and service charge accuracy
Why the sheet matters
AED 660k vs AED 1.58M
Those are the entry prices portals quote for the same project against what the developer sheet actually shows. Published figures go stale between release stages and nobody updates them. Working from the sheet is not a detail — it is the difference between a real budget and a fictional one.

2Selling and off-plan resale

Two different exits with completely different mechanics.

Completed property
Sells on the secondary market. Priced against achieved DLD transaction data for your building — not portal asking prices, which are aspirations.
Off-plan unit
Assigned, not sold — the buyer takes over your contract. Requires the developer’s NOC and usually a minimum percentage paid. Checked before you commit to a timeline.
Tenanted or vacant?
A tenanted unit sells to investors on yield. A vacant one reaches investors and end-users — a materially larger buyer pool. Worth running the numbers before you decide.

3Leasing

Because a bad tenancy costs far more than the letting fee ever saves.

  • Marketing and viewings, priced against achieved rents in your building
  • Tenant screening — employment verification, references, payment history
  • Tenancy contract and Ejari registration
  • Renewals calculated against the RERA index and the 90-day notice rule
Getting a renewal wrong is expensive. The increase is capped by Decree No. 43 of 2013 based on how far the rent sits below the RERA index, and notice must be served 90 days ahead. Full detail in our rent increase guide.

4Property management

Most commonly for landlords based outside the UAE, or anyone holding more than one unit.

Day to day

  • Tenant sourcing, screening and placement
  • Rent collection and cheque handling
  • Maintenance coordination — contractors, quotes, supervision

When it matters most

  • Move-in and move-out inspections
  • Renewals, including the rent increase calculation
  • Non-payment or disputes, through the correct legal channel
The one number that decides it
AED 8,800 vs AED 12,700
Full management on AED 110,000 rent costs AED 5,500–8,800 a year. A single six-week void costs roughly AED 12,700 in lost rent — while service charges keep running. If management shortens your voids meaningfully, it has already paid for itself. If you live in Dubai, own one unit and have time, self-managing is a reasonable choice and Ali will say so. Full detail in our management guide.

What is deliberately not on this list

Where you need these, Ali will point you to someone who does them properly — without taking a referral cut. A referral fee is exactly the thing that makes a recommendation untrustworthy.

  • Mortgage brokerage
  • Conveyancing
  • Interior fit-out
  • Snagging inspection
  • Legal representation

Frequently asked questions

Do you charge buyers a fee on off-plan?

No. On off-plan the developer pays the commission, so there is no separate fee to you. It also means Ali has no financial reason to steer you toward one project over another.

What does property management cost?

Typically 5–8% of annual rent for full management. Whether it is worth it depends on your void cost — on AED 110,000 rent that is AED 5,500–8,800 a year, against roughly AED 12,700 lost to a single six-week void.

Will you tell me not to buy?

Yes, when that is the honest answer. If your timeline is under three years, if the numbers only work on optimistic assumptions, or if renting suits you better, you will hear it.

Do you work with buyers outside the UAE?

Yes. A cash purchase can be completed remotely through a properly attested power of attorney. Most mortgage applications require you to attend in person at some stage.

Which developers do you work with?

Binghatti, Danube, HRE and others, with direct access to availability sheets. The more useful question is which projects get declined — ask, and you will get a straight answer.

Start with a question, not a listing

Tell Ali what you are trying to achieve and he will tell you plainly whether he can help — including when the answer is no.